Instrukcije br. 1
Instructions No.1

Description

"In this work, Iveković stares into the video camera and uses its lens as a mirror as she methodically draws arrows in black ink on her face and neck. Negating the everyday ritual of applying makeup, the artist mocks the “how-to” language of advertising with stoic intensity, evoking instead the application of war paint. When she attempts to rub the ink away—or massage it into her skin—it leaves behind a smeared, grimy residue. The work is both a comment on the unrealistic standards of feminine beauty enforced by mass media and a protest against the systematic implementation of gender codes in consumer society."
(Source, website, MoMA)

Additional Informations

View still images from the work on Awarewomenartists' website

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